Saloni Lodha founded her eponymous label in 2011 with a vision of elegant femininity imbued with vibrant colour. The brand is much loved by a loyal coterie of global followers which has grown organically through word of mouth and serendipitous moments.
SALONI means beautiful in Sanskrit, and true to its name, the brand empowers its customers of all ages to experience the unabashed joy of living life in different hues. The brand’s unique alchemy comes from Saloni’s own story, her love of textiles and intuitive sense of everyday dressing. For Saloni, creating beautiful things is a meditative journey, inspired by her childhood in India and a nomadic life lived between Hong Kong, Seoul, London and Bangkok.
As a working mother of two boys juggling offices in different time zones, Saloni designs from an innate sense of what her customers need and desire. The playful and effortless collections allow the wearer to seamlessly transition from a formal occasion, a dinner at home or a far-flung travel destination. The brand’s signature shapes, textiles and custom prints are crafted with love and care to be collected and cherished over time.
SALONI is carried in more than 100 of the most prestigious stockists worldwide, including Saks Fifth Avenue, Bergdorf Goodman and Net-a-Porter.
