From Udaipur, to London, and then New York City, SALONI travelled to its favourite cities around the world, carrying with it the #HoliSaloni experience.
As we took over the windows of Saks Fifth Avenue for two weeks in November 2018, we found our co-creative and collaborator in artist Willem de Kooning, the master of all things bright and beautiful. His studio, and former residence on Broadway turned into SALONI’s home. One that we opened up for an intimate dinner for industry insiders, friends like family, and creatives from the Big Apple. We worked with set designer Julia Wagner to bring what transpired in Udaipur months ago, to the streets of Manhattan. As guests made their way through a secret doorway to the dining room, they were greeted by marigold garlands propped up against books, a dinner table painted in classic de Kooning style, SALONI’s black-tie capsule collection merging with the painterly walls, and the brand’s iconic HoliSaloni prints sprucing up the space as curtains and cushions. To keep it as close to the original Holi celebrations in India, Parisian DJ Cosmo belted out Hindi disco tunes and London-based The Herball served up refreshing spring-time inspired cocktails. While, just a few blocks down the road, at the landmark store Saks Fifth Avenue, the windows mimicked the ribboned trees of Devigarh Palace, Udaipur, the original location of HoliSaloni, and colourful SALONI dresses transported you to the magical world of Rajasthan, the designer’s home and lifelong inspiration.